Glossary - T

TA

Terminal Adapters. TAs convert non-ISDN sets or TA modems to ISDN-compatible sets or modems.

TAO

Telephony Application Objects: part of the SCSA programming framework.

TAPI

Microsoft’s Windows Telephony Application Programmers Interface.

Target Market

The most likely group based on any number of criteria, determined to have the highest potential to buy a product or service.

TASC

Telecommunications Applications for Switches and Computers: The international CTI standard developed by the ITU.

TCP/IP

Transmission Control Protocol/Internet Protocol.

Technical Documentation

Refers to any information describing any systems characteristics, functions, uses procedure configurations, etc.

Tele-collections

The process of utilising telemarketing skills to contact debtors and collect outstanding debts.

Telemarketing

The discipline that puts advanced telecommunications technology to work as part of a well organised and well managed marketing program. It uses sophisticated management information systems and emphasises the use of personal selling skills to help companies keep in close contact with their customers, increase sales, and enhance business productivity, all while reducing costs.

Tele-script

The set of commands or instructions within an ACD which allows ACD operators to configure call routing control, queue management, overflow calls, exception management, auto attendant functions, etc.

Test Marketing

Trial marketing of a new product or service offering.

TIM

Total Interaction Management. The ability to effectively manage all types of inbound and outbound interactions – such as live calls, Emails, voicemails, faxes, abandoned calls and requests for Web call-backs.

TSAPI

Novell's Telephony Application Programmers interface.